Paul Jarvis
Published posts (page 4)
Best practices for promoting your affiliate links
Affiliate marketing isn’t just passive income. As in, you can’t sign up for an affiliate account and watch the money roll in from your private yacht (if only). The reality is that there’s some work involved to build audience and trust.
The problem with data brokers: targeted ads and your privacy
Big Tech companies deserve to be held accountable for privacy violations. But, there are also companies who operate away from the spotlight, who are just as culpable.
GA removed Universal Analytics + your historical data
Luckily, Fathom has built a Universal Google Analytics importer to migrate your Google Analytics data from being gone forever.
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
When big growth happens to a slow-growth company
How Fathom handled a surge in signups in 2022, from growing customer support to preparing our team and infrastructure for more demand.
CNIL finds Google Analytics in breach of GDPR
The ruling states that Google Analytics does not protect EU visitor data sufficiently from US surveillance and spying.
How to use UTM Parameters
A UTM parameter is the text included in the URL to better understand where the traffic is coming from, and therefore, which content you’re sharing is the most relevant or best at converting to sales or leads.
Our philosophy on spending money
It’s important to consider how much of your revenue you should be spending, what to be spending your money on, and how to best prioritize what expenses should before others.
Google FLoC is dead; long live Google Topics
Amidst a ton of backlash from people who care about digital privacy, Google has announced it’s killing off FLoC and moving to something they’re calling Topics instead.
Jack and Paul interviewed
Jack and Paul talk to Brian Casel about starting and growing Fathom Analytics.