Learn about website analytics
Educational resources about web analytics, data privacy, and making better decisions with your website data.
Google Tag Manager vs Google Analytics: Differences & Uses
Let’s explore the differences between Google Tag Manager vs Google Analytics and discover how Fathom Analytics offers a simpler alternative for your web tracking needs.
GA4 Data Retention: All You Need To Know
Learn about GA4 data retention policies, their impact on your analytics, and ways how you can increase retention period along with alternative solutions.
GA4 Data Delay: Causes, Effects, and Solutions
Experiencing GA4 data delay? Learn why these delays occur and how to overcome them with effective strategies and tools like Fathom Analytics.
What is Cross Site Tracking: Privacy Considerations and Solutions
Many websites are able to track your online activities with cross-site tracking. Learn what cross-site tracking is and how it is used.
Google Analytics for Agencies: 7 Best Practices & Tips
It’s time to optimize your agency’s performance with GA4 - check out the best Google Analytics tips and practices tailored for agencies.
Google Analytics Pricing: Costs & What’s In For You
How much does GA cost in 2024? Let’s break down the Google Analytics pricing to determine if it’s a right fit for your website marketing campaigns.
How to collect analytics data from Meta’s Threads
Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.
Unique Visitors in Google Analytics: All You Need To Know
Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
Engagement Rate in Google Analytics 4: All You Need To Know
What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
What Do Website Analytics Allow You to Do?
Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.
How to Add a User to Google Analytics
Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.
How to Move Google Analytics Property to Another Account
Learn how to have more control over your GA4 properties by moving them. This guide shows you how to move Google Analytics property to another account easily.
How to Track Visits to Website (The EASY Way)
Looking for an easy way to track visits to website without complexity and learning curve? In this guide, we will show you how you can start visitor tracking in no time.
Web Analytics Metrics You Should Use to Win More Customers
Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.
Google Analytics Real-Time Not Working? Here’s Fix
Is Google Analytics Real-Time not working? Don’t worry - we know how to fix it. Read this post to check the possible causes and solutions for RT Report Errors in GA4.
How to Delete Google Analytics Account
Tired of Google Analytics and looking for a change? Learn how to delete Google Analytics account entirely by following these steps.
How to Track Button Clicks in Google Analytics 4
Want to track button clicks in Google Analytics? Learn everything about Google Analytics button click tracking with this guide.
GA4 Migration: Step-by-Step UA to GA4 Transition Guide
Overwhelmed by the imminent UA to GA4 migration? This guide shows you how to move from UA to GA4 in easy and digestible steps.
GA4 vs Universal Analytics: Differences & Comparison
It’s time to move from Universal Analytics to Google Analytics 4. To help you with this, let’s compare GA4 vs Universal Analytics & clarify key differences.
How to Create Events in GA4 via User Interface
Google Analytics helps you to have more information related to your users. Learn how to create events in GA4 easily here.
Google Analytics Not Showing Data? Here’s Fix
Why is Google Analytics not showing data? Is there something wrong with your Google Analytics account? Let’s go through possible causes and a few solutions.
What Data Does Google Analytics Prohibit Collecting?
If you are using Google Analytics, it is time to value your user’s privacy. What data does Google Analytics prohibit collecting? Learn it here.
How to use analytics to upgrade your content (and distribute it where it gets noticed)
In this article, our goal is to walk you through how to do this using Fathom. And offer some next steps for using that data to drive better business results.
How to get insights into your customer behaviour (without selling your soul to Google)
Gathering insights into what customers are doing without incurring privacy violations
How to generate traffic to your website (so analytics become useful)
Some ways you can generate targeted traffic without violating your visitor's privacy or eroding their trust.
Website analytics that matter (and why they matter)
Here’s our quick guide to what website analytics matter, why they matter, and how we can use those metrics to make better business decisions.
How to use website analytics for growth
21 Tactics guaranteed to drive better results.
