How-to’s + educational content
A hub for educational content. Explore industry best practices and insights to help you navigate and optimize your analytics experience. Want to subscribe? Grab our RSS feed or signup to get this content in your inbox (once a month).
Google Tag Manager vs Google Analytics: Differences & Uses
(Paul Jarvis) Let’s explore the differences between Google Tag Manager vs Google Analytics and discover how Fathom Analytics offers a simpler alternative for your web tracking needs.
GA4 Data Retention: All You Need To Know
(Paul Jarvis) Learn about GA4 data retention policies, their impact on your analytics, and ways how you can increase retention period along with alternative solutions.
GA4 Data Delay: Causes, Effects, and Solutions
(Paul Jarvis) Experiencing GA4 data delay? Learn why these delays occur and how to overcome them with effective strategies and tools like Fathom Analytics.
What is Cross Site Tracking: Privacy Considerations and Solutions
(Paul Jarvis) Many websites are able to track your online activities with cross-site tracking. Learn what cross-site tracking is and how it is used.
Google Analytics for Agencies: 7 Best Practices & Tips
(Paul Jarvis) It’s time to optimize your agency’s performance with GA4 - check out the best Google Analytics tips and practices tailored for agencies.
Google Analytics Pricing: Costs & What’s In For You
(Paul Jarvis) How much does GA cost in 2024? Let’s break down the Google Analytics pricing to determine if it’s a right fit for your website marketing campaigns.
How to collect analytics data from Meta’s Threads
(Paul Jarvis) Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.
Unique Visitors in Google Analytics: All You Need To Know
(Paul Jarvis) Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.
Engagement Rate in Google Analytics 4: All You Need To Know
(Paul Jarvis) What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.
What Do Website Analytics Allow You to Do?
(Paul Jarvis) Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.
