Website analytics without compromise

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For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit.

Fathom is a Google Analytics alternative that doesn't compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).

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European analytics

Our entire company is built on putting digital privacy first. Your EU traffic is automatically routed through European-owned infrastructure, and our Canadian company has GDPR adequacy ruling. Plus, we're GDPR, CCPA, ePrivacy, PECR (and more) compliant.

See more of your visitors

Plenty of analytics tools miss real people because of blockers, cookies and sampling. Fathom is built to show you human visits, so you get a clearer picture of who's on your site without invading anyone's privacy.

Our script is fast

Our embed code loads faster than Google Analytics, meaning we're better for your SEO than they are. The script loads from all over the world, from the place closest to the person visiting your site.

We sell software, not data

This is why we created anonymous pageview tracking that doesn't collect or store personal data (we have no use for it). Because of this, Fathom doesn't require annoying cookie notices.

See all our features Why choose Fathom? The best Google Analytics alternative with a focus on privacy.

See all of your sites at a glance

See every site on your account on a single screen with our all-sites view. This includes totals for things like current visitors and bounce rate. Get everything you need about all your sites in a single place.

No cookie banners needed

Cookie banners are ugly and annoying. Fathom doesn’t use cookies, so no consent banner is required for your analytics. Learn more about how we protect visitor privacy.

Send email reports

Send yourself, your customers, or your coworkers email reports for a single site or multiple sites on your account. That way, you or anyone else can keep track of your analytics without logging in.

Ads, newsletters & ecommerce

Use UTMs to collect information about how your ad campaigns are doing, what links in your newsletter are being clicked, and more. You can even use events to collect data from ecommerce sales.

Unlimited data retention

We keep your analytics history for as long as you’re a customer. That means you can view or export your data from when you started using Fathom until right now, even if that’s 30 years of data.

Lightweight script for great SEO

Our script is much smaller than Google Analytics, so it’s great for SEO. Using Fathom as a Google Analytics alternative helps keep your website fast.

Getting started with Fathom is easy

Gain valuable insights into your website or web application all without spying on anyone in just a few, quick steps. And, if you get stuck, our support is always on hand to help you get things up and running.

Step 1

Sign up for an account

Start with a 7-day free trial, then pricing starts at $15/month.

Step 2

Add our script

It's a single line of code that works with every site, web app and CMS.

Step 3

See your stats

Your Fathom dashboard will start showing you real-time data.

Learn how our dashboard works

Fathom is trusted by thousands of businesses to power their privacy-first website analytics

What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.

Fathom is used by companies who care about your privacy

I switched to Fathom because it's an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.

Charli Marie, Creative director of ConvertKit

Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.

Ian Mackey, Huberman Lab

Our new Vue.js website has been using Fathom because I like how it's lightweight and respects user privacy.

Evan You, creator of Vue.js

Fathom is a beautiful, fast piece of software built on Laravel and it lets us see what we need right away.

James Brooks, Laravel

I value my time and my website visitors right to privacy. That's why I've switched to Fathom Analytics.

Marshall Shorts, founder of Artfluential

Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it's a joy to use.

Jon Henshaw, founder of Coywolf

Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust.

Justin Jackson, Cofounder of Transistor

Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.

Derrick Reimer, founder of SavvyCal

They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom's simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.

Jessica Joyce, SEO expert

I consider Fathom a "must have" tool if you want to understand what's happening with your website traffic. It's simple, speedy, and accurate.

Ruben Gamez, founder Signwell and Bidsketch

Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors' privacy and does not bog down loading times, leading to faster websites.

Nathalie Lussier, founder of AccessAlly.com

After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.

Caleb Porzio, creator of Alpine.js

Fathom integrates easily with all content management systems and developer frameworks

We built Fathom from the very start to be privacy-focused and easy to use. Our business model is honest yet unusual for the startup scene: we charge a fair price for our software (instead of giving it away for free, then selling your data to generate revenue).

Our customers come first because they're our only investors. We don't have venture capital funding, bank loans, or other shareholders we answer to. Instead, we're happily independent and bootstrapped.

We grow sustainably when our customers tell their friends about Fathom, agencies start using us for all their client websites, or when reviewers try several analytics products and end up choosing us. This is the way we like it.

By supporting a company like ours, you are taking a step towards a shared vision of the internet that aligns with ours: away from the watchful eyes of big tech, based on trust and privacy, and all without compromising reliability, speed or quality of support.

Fathom began as an idea that a tech company could be run and grow without compromising our values. Fathom started as an analytics product that could be privacy-focused and simple without compromising the value of its data.

We're proud of how we run our business, sell our product and serve our customers. And of course, we hope you'll join us.

Jack,
founder of Fathom

Frequently asked questions

Can I use the same plan for multiple websites?

Yes. Sites on a plan share your monthly page views. The larger pageview plans include more sites, and you can add extra site packs from billing if you need them.

How long do you store my analytics data?

Forever, as long as you are a customer. You can access your data all the way back to when you signed up. 7 days, or even 30 days, doesn't show you if your site is trending up or down, which is why we keep your analytics history. Export it before you cancel if you leave.

Why is Fathom better than European-only providers?

Our data isolation routes EU visitor traffic through EU infrastructure. Visitors elsewhere are routed through our global infrastructure, so they can connect closer to home. This helps keep analytics fast for visitors around the world.

What happens if I go over my page view limit?

We never charge for occasional traffic spikes, and we don't shut your account off if you hit your plan limit early. For substantial or sustained overages, we email you to request an upgrade. You approve the plan change yourself. If it isn't resolved, dashboard and API access can be restricted while we keep collecting. See our plan-limits guide for the details.

Why isn't Fathom free like Google Analytics?

If you aren't paying for a product, you are the product. That's why Google Analytics is free, because they make enough money off the personal data their customers give them by using their analytics service. We charge a small and sustainable fee for Fathom because our business model is selling software, not data. Our customers gladly pay for our service because they know their data is safe with us and their visitors' privacy is protected.

Why does digital privacy even matter?

You may think that digital privacy doesn't matter because you have nothing to hide. And that may be true (to some extent), but your data shouldn't be monetised and sold by giant tech companies who are taking your tastes and preferences and selling them to advertisers. By using Fathom, you are making your website a black hole to big tech, meaning they cannot track any data about individuals who visit your website.

Want to learn more about Fathom?

Need more information? We've got you covered:

Here's why Fathom is a great Google Analytics alternative.
Wait, what are simple website analytics?
How is Fathom GDPR, CCPA and PECR compliant website analytics?
Why is Fathom a privacy-focused web analytics tool?

Website analytics deserved better, so we built a better website analytics tool

Fathom is easy-yet-powerful website analytics that protects digital privacy. Trusted by Fortune 100s, banks, governments and companies of every size. Begin with a 7-day free trial, and then pricing starts at $15/month.

Start free trial View a live demo