Google Analytics importerNew

Google stopped supporting UA (Universal Analytics) properties in Google Analytics in 2023 and deleted all UA data in July 2024. And note there is no way to import UA data in their new GA4 product. GA4 is also not been well received by SMBs.

To recap:

1. Google stopped supporting its current version of Analytics on July 1, 2023.
2. Google deleted all analytics data from UA on July 1, 2024.
3. Google had no way to import UA historical data into the new GA4 product.
4. GA4 is time-consuming to learn, hard to use, and overkill for most businesses.

This is why Fathom Analytics has built a Google Analytics importer which imported UA data (now turned off since Google deleted all UA data) and still imports GA4 data. Our quick-to-use and straightforward import tool allows you to save your Google Analytics data forever into our easy-to-use dashboard.

It’s time to switch from Google Analytics to Fathom and get started with your import. The process is as simple as a few clicks. We don’t even charge for historical data imports (regardless of the amount of data).

Your imported analytics history stays available to view and export while your Fathom subscription is active. Export your data before cancelling, as cancellation queues your data for deletion.

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Here’s why thousands of businesses have switched from Google Analytics to Fathom

The internet is full of GA4 horror stories. It feels like Google is abandoning website analytics for everyone except huge enterprise customers and hardcore data scientists. They’ve faced many privacy issues, and GA4 is their hardest-to-use version of analytics yet. Small businesses, bootstrappers, and agencies are abandoning Google Analytics and switching to Fathom Analytics.

Analytics designed for privacy

Fathom measures website activity without analytics cookies or cross-site advertising profiles. Our compliance guides explain our approach and the requirements to consider for your website.

Fathom Analytics sells software, not data

If you aren’t paying for the product, you are the product. That’s why we charge a fair price for our software because we feel it’s a more honest business model.

Fathom Analytics keeps your data forever

Universal Analytics data is no longer available from Google. GA4’s standard user- and event-level retention settings are generally 2 or 14 months; they do not affect standard aggregated reports. See Google’s retention documentation. Fathom keeps your imported analytics history available while your subscription is active.

Fathom Analytics doesn’t require a course to learn

There are countless courses and certifications to learn how to use Google Analytics, and most just scratch the surface. With Fathom, all your data appears in a single-page dashboard that’s easy to understand and filter without months of training.

For details on Google API data, read our Google API limited use policy.