Website analytics for agencies
Give your clients analytics they can actually understand. Fathom brings your client websites into one account, with separate dashboards and reports for each client.
Spend less time explaining the analytics tool and more time showing what your work achieved.
Try it free for 7 days. Find a plan for your agency.
Thanks for creating such an awesome product in Fathom Analytics. It's so well done and a huge relief as an agency owner transitioning clients off GA onto a privacy-focused analytics platform.
Ben Lee-GleadallFounder of Decade Agency Limited
All your client sites. One place to manage them.
Your agency needs an overview. Your clients need their own numbers. Fathom gives you both, without mixing one client’s analytics with another’s.
Multiple websites on one plan
Manage client sites from your agency account, sharing your plan’s monthly pageview allowance across them. Choose the site allowance that fits your roster and see the options for adding sites on our pricing page.
Clients only see their own dashboard
Dashboards are private by default. Share a client’s individual dashboard with a password so they can view their results without access to your other clients’ sites or account settings. See dashboard sharing.
Reports delivered automatically
Schedule weekly or monthly email reports for a single client site, or combine multiple sites into a report for your team. Keep clients informed between meetings without preparing every update by hand. Set up email reports.
A dashboard you can explain in a meeting
Show clients their traffic, top pages and referral sources in one clear view. Filter the dashboard to answer their questions as they come up, without sending them through a maze of reports. Explore the dashboard.
Built for the work you do for clients
From launching a website to reporting on a campaign, these are the tools your agency can put to work.
Measure campaigns and conversions
Use UTM tags to see which newsletters, ads and social campaigns bring visitors. Add events for actions such as enquiries, purchases or downloads, so reporting goes beyond pageviews. Track your campaigns.
Fit into your clients’ websites
Add Fathom’s lightweight script to the site, or use an integration for your client’s platform. You can use the same analytics tool across a mixed portfolio of websites. Browse integrations.
Offer privacy-focused analytics
Fathom works without cookies and doesn’t identify individual visitors. It doesn’t require a cookie consent banner for its analytics, though other tools on your client’s website may still need consent. Read about privacy.
Bring existing GA4 data with you
Moving a client to Fathom doesn’t have to mean starting every report from zero. Import supported historical data from GA4 and review the importer’s limits before you migrate. Explore the GA4 importer.
Use the data in your own workflow
Export analytics when you need to work with the numbers elsewhere, or use the API for a custom reporting workflow. Your client reporting can extend beyond the Fathom dashboard. Explore exports and the API.
Hand a site over when it’s time
Transfer a site to another Fathom user yourself. Its data and settings move with it; the site appears in the new owner’s account and is removed from yours. Read about site transfers.
How agencies use Fathom
We migrated nearly every single client site of ours from GA to Fathom in under two weeks.
Jake ClevelandFounder of Darwin Software
Fathom Analytics is the perfect privacy-based Analytics solution for us. We can provide the metrics that our clients need and reassure them that their customers’ data isn't being shared with faceless companies.
Darren PinderOwner of Vatu
Web development is all about usability, but somehow it's acceptable for analytics tools to have overly complex interfaces (I'm looking at you, Google!). With Fathom, our clients can finally understand their website's performance—without needing a master's degree in mathematics.
Vic D'ElfantSenior Developer at Hive Collective
If you aren't offering compliance-focused solutions to your website customers, you are potentially putting your clients at unnecessary risk of privacy law non-compliance. Fathom Analytics is a top notch privacy analytics solution with agency-friendly pricing and we use them for our own website.
Hans SkillrudCofounder of Termageddon.com
A few practical questions
Can my client change settings on a shared dashboard?
A shared dashboard provides viewing access, rather than access to your account settings. You choose which site to share. If a client needs to own and manage their site, you can transfer it to their own Fathom account.
Can I use Fathom alongside Google Analytics?
Yes. You can run both while you evaluate Fathom or transition a client. Each tool collects and processes data differently, so you shouldn’t expect their totals to match exactly.
Will this work with my clients’ Google Ads campaigns?
You can use UTM-tagged destination links to measure campaign traffic in Fathom, and events to measure actions on the website. This is separate from Google Ads’ own conversion tracking and bidding tools.
How do I choose a plan for my agency?
Look at the number of sites you manage and their combined monthly pageviews. Our pricing page lists the current allowances and options. If you’re unsure which plan fits, get in touch.
Try Fathom on your next client project
Start with one site, explore the dashboard, and see how much simpler your client reporting could be.