Cookieless analytics for the privacy-first web
Latest UTM/Referrer attribution improvements for event completionsTransform your website with Fathom's privacy-first, cookieless analytics. Ensure compliance, unlock accurate data, and enhance visitor trust — all without compromising on features. Upgrade to the future of analytics today.
Quick setup Free 30-day trial No obligation
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie
Creative director of ConvertKit
Protect visitor privacy
Safeguard your website visitors' online privacy by avoiding invasive tracking techniques like fingerprinting and cookie-based tracking. Fathom's cookieless approach does not compromise privacy, ensuring a safer browsing experience for your visitors.
Get full legal compliance
Stay compliant with stringent privacy regulations including GDPR, CCPA, ePrivacy and PECR. Fathom's cookieless analytics software adheres to these laws, giving you peace of mind and protecting your business from potential legal issues.
Eliminate cookie banners
Improve user experience by eliminating intrusive cookie consent banners. With Fathom's cookieless tracking, you no longer need to disrupt your visitors' browsing experience, leading to faster load times, better engagement and conversion rates.
See more accurate data
Unlike typical analytics tools that rely on cookie-based tracking, which is increasingly blocked by browsers, Fathom's approach ensures you receive comprehensive insights into your website's performance.
Build trust with your audience
By adopting privacy-focused, cookieless strategies, you demonstrate your commitment to protecting privacy, fostering trust and transparency with your website visitors.
Prepare for a cookieless future
Future-proof your website with Fathom's cookieless tracking solution. As major browsers and regulations move towards tighter restrictions on third-party cookies, Fathom ensures you're ready for the cookieless era.
Different. In a good way.
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
Our software is something quite different. Our software protects your time and your visitors' digital privacy.
How Fathom's cookieless analytics work
Fathom Analytics has pioneered a unique approach to cookieless tracking that prioritizes user privacy while delivering valuable insights into your website visitors. By eliminating the reliance on cookies and fingerprinting, Fathom ensures compliance with privacy regulations like GDPR, CCPA, ePrivacy and PECR, helping you avoid potential legal issues.
At the core of Fathom's cookieless tracking technology is a combination of hashing and salting techniques. This process pseudo-anonymizes individual visitors' data, ensuring that no personally identifiable information (PII) is collected or stored.
When someone visits your website, Fathom creates a unique, anonymized identifier called a "user signature hash" for their session. This identifier is created using a combination of the visitor's IP address, User Agent, website hostname, and a unique salt based on the site ID. The data is then hashed using the SHA256 algorithm, making it almost impossible to reverse-engineer and identify individual users.
This approach allows Fathom to collect data on user interactions, such as page views, bounce rates, and session durations, without compromising user privacy. By not using cookies or fingerprinting, Fathom's data collection is unaffected by the increasing restrictions imposed by major browsers, such as Safari's Intelligent Tracking Prevention (ITP) or Google Chrome's planned phase-out of third-party cookies.
Fathom vs. traditional cookie-based analytics
By eliminating the reliance on intrusive cookies and ensuring compliance with stringent privacy regulations, Fathom emerges as a superior alternative to traditional cookie-based solutions.
Others
Legality
Several EU countries have ruled that it's illegal to use Google Analytics (even with a cookie consent notice).
Strong focus on privacy, and fully compliant with GDPR, CCPA, ePrivacy & PECR.
Intrusiveness
May track individual users, use invasive fingerprinting technologies, and sell data to advertising platforms.
Cookieless tracking, no personal data collection, and no digital fingerprinting.
User experience
Intrusive cookie banners, slower loading times due to cookie tracking, and potential privacy concerns.
No annoying cookie banners, faster loading times, and enhanced privacy for visitors.
Data accuracy
Data is skewed by cookie blocking, ad blockers, and browser privacy measures, leading to inaccurate tracking and attribution.
Accurate analytics blocked only by some ad blockers, ensuring more reliable insights into user behavior.
On top of all that, Fathom offers many additional features that traditional analytics don't. Ability to see multiple sites in a single page, email reports & straightforward data export to name few. You can see the full list of features here.
Ready for a switch? We also make it easy to import your historical Google Analytics data.
We’ll even email you before your trial endsto ensure you want to start paying for our software.
Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
Joel Gascoigne
CEO of Buffer
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Creative director of ConvertKit
I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.
Ruben Gamez
Founder Signwell & Bidsketch
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Caleb Porzio
Creator of Alpine.js
They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
Jessica Joyce
SEO Expert
Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.
Nathalie Lussier
Founder of AccessAlly.com
Cookieless analytics without compromise
Easy to set up
Seamless integration with your existing website or CMS, requiring minimal technical knowledge and no complex tracking setup.
Simple to use
Intuitive, clutter-free dashboard that provides valuable insights into user behavior and essential web traffic data at a glance.
Feature packed
See key metrics and enjoy features like custom event tracking, detailed reports, UTM tracking and many more to optimize your marketing efforts and strategies.
Forever data retention
Access your data indefinitely, ensuring you have a complete historical record of your website's performance.
Great for your SEO
Our script is lightweight and fast-loading, meaning switching from other providers to Fathom won't hurt your SEO rankings in any way.
Handle any traffic spikes
If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.
Get direct support
Expect quick, helpful responses within one business day from our dedicated support team, ensuring you have the help you need.
Developer friendly
Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.
Integrate with the tools and tech stack you already use
Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.
Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.
Trusted on 100,000+ websites and counting
Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Evan You
Creator of Vue.js
Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
Jon Henshaw
Founder of Coywolf
Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.
Justin Jackson
Cofounder of Transistor
I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.
Marshall Shorts
Founder of Artfluential
Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
Derrick Reimer
Founder of SavvyCal
I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.
Ben Orenstein
Cofounder of Tuple
Getting started is simple and easy
Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.
Sign up for an account
Start with a 30-day free trial. Then pricing starts at $15/month.
Add our script
It’s a single line of code that works with every site, web app and CMS.
See your stats
Your dashboard will start showing you real-time data.
to ensure you want to start paying for our software.
Frequently asked questions
Is the data collected by Fathom as accurate as cookie-based tracking methods?
Yes, Fathom Analytics provides accurate web traffic data without relying on cookies. By using anonymized user signatures and server-side tracking, Fathom ensures that the data collected is as accurate as traditional cookie-based tracking methods. In fact, Fathom's cookieless tracking solution may provide even more accurate data, as it is not affected by browser restrictions or user preferences related to cookies, which can sometimes lead to incomplete or inaccurate tracking.
Can I still track conversions and events without using cookies?
Absolutely! Fathom Analytics offers advanced features like custom event tracking, allowing you to track conversions, button clicks, form submissions, and other important metrics without the need for cookies. By setting up custom events, you can gain valuable insights into user behavior and make data-driven decisions to optimize your website's performance and marketing efforts.
Is Fathom Analytics compliant with GDPR and other privacy regulations?
Yes, Fathom is fully compliant with GDPR, CCPA, and other privacy regulations. Our cookieless tracking solution is designed with privacy in mind, ensuring that no personally identifiable information (PII) is collected or stored. By not using cookies or fingerprinting techniques, Fathom helps you avoid potential legal issues and maintain the privacy of your website visitors. This means you can use Fathom without the need for intrusive cookie banners or explicit user consent, providing a seamless user experience while still gathering essential web traffic data.
Is Fathom Analytics free?
No, Fathom Analytics is not free. We believe that if you aren't paying for the product, you are the product. Unlike Google Analytics, which is free but collects and monetizes user data, Fathom operates on a subscription-based model. By charging a fair price for our service, we can focus on providing a privacy-focused, transparent, and reliable analytics solution without the need to sell or exploit user data. Our pricing plans are designed to accommodate websites of various sizes and traffic levels, and we offer a 30-day free trial so you can experience the benefits of our cookieless solution firsthand.
How easy is it to switch from Google Analytics to Fathom?
Switching from Google Analytics to Fathom is a simple and straightforward process. Our Google Analytics importer allows you to quickly and easily import your historical data from both UA and GA4 into your Fathom account, ensuring your valuable data isn't lost or deleted by GA. By using the importer, you can maintain continuity in your data, keep your historical insights safe, and ensure a smooth transition from Google Analytics to Fathom.
Is Fathom Analytics' cookieless tracking solution future-proof against browser privacy updates?
Yes, Fathom Analytics' cookieless tracking solution is designed to be future-proof against browser privacy updates. As major browsers like Safari and Google Chrome continue to introduce stricter privacy measures and phase out third-party cookies, Fathom's tracking setup remains unaffected. By not relying on cookies or fingerprinting techniques, Fathom ensures that your website analytics will continue to function accurately and reliably, regardless of future browser updates. This means you can have peace of mind knowing that your analytics data will remain consistent and actionable, even as the digital landscape evolves towards greater privacy protection.
The future of analytics is cookieless: make the change to Fathom
Fathom Analytics offers a simple, privacy-focused alternative to traditional cookie-based tools. Transition to a cookieless future today!
Start a 30-day, unlimited free trial to see how simple analytics can be.
Check out our full-featured, live demo to see how our software works.