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Paul Jarvis

Paul Jarvis was the co-founder of Fathom Analytics (now retired), and handled the design, content and brand of the business.

He is also the author of Company of One (which has been published in 20+ languages worldwide). His writing and ideas have appeared in Bloomberg, The Financial Times, Inc., Forbes, CNBC, The Next Web, Fast Company, USA Today and more.

Paul is a veteran of the online tech world and, over the years, has worked with such clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. He has over 25 years of design and writing experience.

He no longer exists on social media, nor does he have an online presence. Please do not contact Fathom Analytic's customer support to get in touch with him.
Paul Jarvis

Published posts

Google Tag Manager vs Google Analytics: Differences & Uses

Google Tag Manager vs Google Analytics: Differences & Uses

Let’s explore the differences between Google Tag Manager vs Google Analytics and discover how Fathom Analytics offers a simpler alternative for your web tracking needs.

 GA4 Data Retention: All You Need To Know

GA4 Data Retention: All You Need To Know

Learn about GA4 data retention policies, their impact on your analytics, and ways how you can increase retention period along with alternative solutions.

 GA4 Data Delay: Causes, Effects, and Solutions

GA4 Data Delay: Causes, Effects, and Solutions

Experiencing GA4 data delay? Learn why these delays occur and how to overcome them with effective strategies and tools like Fathom Analytics.

 What is Cross Site Tracking: Privacy Considerations and Solutions

What is Cross Site Tracking: Privacy Considerations and Solutions

Many websites are able to track your online activities with cross-site tracking. Learn what cross-site tracking is and how it is used.

 Google Analytics is deleting all of your historical data

Google Analytics is deleting all of your historical data

On July 1 2024, you won’t be able to use or even see your UA data in Google Analytics, and worse, you won’t be able to export it.

 Google Analytics for Agencies: 7 Best Practices & Tips

Google Analytics for Agencies: 7 Best Practices & Tips

It’s time to optimize your agency’s performance with GA4 - check out the best Google Analytics tips and practices tailored for agencies.

 Google Analytics pricing: what GA4 and Analytics 360 cost

Google Analytics pricing: what GA4 and Analytics 360 cost

Is Google Analytics free? Standard GA4 costs nothing, while Analytics 360 is priced on event volume, often from around $50,000 a year. What each one gets you.

 How to Enable and Use Link Tracking Protection in iOS 17

How to Enable and Use Link Tracking Protection in iOS 17

Discover how iOS 17’s Link Tracking Protection enhances digital privacy by removing tracking parameters from shared URLs in Messages, Mail, and Safari.

 Why Fathom Analytics doesn’t have a free plan

Why Fathom Analytics doesn’t have a free plan

Let’s dive into our vision, some radical transparency, and a little dash of disobedience to the norms that have failed regular internet users.'

 How to collect analytics data from Meta’s Threads

How to collect analytics data from Meta’s Threads

Learn how to use UTM campaign links to identify website traffic from Meta’s Threads and measure it with Fathom Analytics.