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Ash Williams

Ash Williams is Head of Growth at Fathom Analytics, where he works across growth, product and customer experience. He spends a lot of his time understanding how people discover, evaluate and use Fathom, and finding ways to make the product and business better.

Ash Williams

Published posts

What is bounce rate?

What is bounce rate?

Bounce rate is the share of visitors who only view one page. How Fathom Analytics calculates it, what a good rate looks like, and why a high number is not always a problem.