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Paul Jarvis

Paul Jarvis was the co-founder of Fathom Analytics (now retired), and handled the design, content and brand of the business.

He is also the author of Company of One (which has been published in 20+ languages worldwide). His writing and ideas have appeared in Bloomberg, The Financial Times, Inc., Forbes, CNBC, The Next Web, Fast Company, USA Today and more.

Paul is a veteran of the online tech world and, over the years, has worked with such clients as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. He has over 25 years of design and writing experience.

He no longer exists on social media, nor does he have an online presence. Please do not contact Fathom Analytic's customer support to get in touch with him.
Paul Jarvis

Published posts (page 2)

Can you still export Universal Analytics data?

Can you still export Universal Analytics data?

Google is deleting your Universal Analytics data on July 1, 2024. This means you still have a lot of time to export your data from Google Analytics and import it into Fathom Analytics.

 Our Google Analytics Importer is now available

Our Google Analytics Importer is now available

Our Google Analytics Importer (UA + GA4) is now available

 Unique Visitors in Google Analytics: All You Need To Know

Unique Visitors in Google Analytics: All You Need To Know

Learn everything about unique visitors in Google Analytics 4, including their definition, identification, limitations, and where to find the data.

 Engagement Rate in Google Analytics 4: All You Need To Know

Engagement Rate in Google Analytics 4: All You Need To Know

What is engagement rate in Google Analytics 4, you ask? Let’s learn everything about it so we can make the best of this newly integrated event-based metric.

 What Do Website Analytics Allow You to Do?

What Do Website Analytics Allow You to Do?

Traffic analysis, conversions, user experience… What’s all the fuss about? What do website analytics allow you to do in reality? Learn more here.

 How to Add a User to Google Analytics

How to Add a User to Google Analytics

Learn how to add a user to Google Analytics in 5 simple steps by checking out this updated GA4 guide.

 How to Move Google Analytics Property to Another Account

How to Move Google Analytics Property to Another Account

Learn how to have more control over your GA4 properties by moving them. This guide shows you how to move Google Analytics property to another account easily.

 How to Track Visits to Website (The EASY Way)

How to Track Visits to Website (The EASY Way)

Looking for an easy way to track visits to website without complexity and learning curve? In this guide, we will show you how you can start visitor tracking in no time.

 Web Analytics Metrics You Should Use to Win More Customers

Web Analytics Metrics You Should Use to Win More Customers

Let’s use data-driven approach to boost your website! Check out the top 11 web analytics metrics that you should use to win more customers.

 Google Analytics Real-Time Not Working? Here’s Fix

Google Analytics Real-Time Not Working? Here’s Fix

Is Google Analytics Real-Time not working? Don’t worry - we know how to fix it. Read this post to check the possible causes and solutions for RT Report Errors in GA4.