WordPress analytics that are simple & privacy-first
Latest UTM/Referrer attribution improvements for event completionsExperience Fathom’s superior WordPress analytics. Enjoy user-friendly dashboard, accurate insights, lifetime data retention, and complete privacy compliance—perfect for any WordPress site.
Quick setup Free 30-day trial No obligation
Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
Joel Gascoigne
CEO of Buffer
Add to WordPress in minutes
Simply install our WordPress plugin, add tracking ID, and start gathering insights about your visitors right away - all without editing any code. Our user-friendly plugin ensures you’re up and running in no time, providing instant, detailed reports on your traffic and engagement.
Navigate with ease
Easily access key stats, track user behaviour, and monitor traffic sources right from your WordPress admin dashboard. Designed for simplicity, Fathom’s built-in simple analytics dashboard allows you to make informed decisions without extensive training or learning curve.
Get accurate data
Get precise real-time stats that inform data-driven decisions. Analyze insights like bounce rates, session durations, and visitor demographics with confidence, knowing Fathom delivers accurate insights, free from machine learning adjustments, data sampling or bot traffic common in other tools.
Comply with privacy laws
Unlike Google Analytics, Fathom gives you complete compliance with GDPR, CCPA, ePrivacy, and PECR regulations, allowing you to gather actionable insights without compromising visitor privacy or facing legal challenges.
Say goodbye to cookie banners
Our cookieless approach means no more cookie banners on your site. This not only keeps you compliant with privacy laws but also reduces bounce rates, allowing your WordPress site to perform at its best without intrusive prompts.
Get quick support
Whether you’re dealing with setup issues, need help interpreting your analytics, or have questions about advanced features, Fathom’s support team is ready to assist you quickly with an average response time of one business day.
Different. In a good way.
For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.
Our software is something quite different. Our software protects your time and your visitors' digital privacy.
What Makes Fathom Great WordPress Analytics?
Tailored for WordPress
Fathom Analytics integrates seamlessly via a dedicated WordPress plugin, offering a user-friendly experience right from the start. Unlike Google Analytics 4, which can be complex to configure, Fathom's lightweight tracking code ensures your site remains fast and efficient while providing easy access to important metrics like user behaviour, traffic sources, and bounce rates right from your WordPress dashboard.
This simplicity makes it accessible for users of all technical levels, enabling you to track crucial data effortlessly right from your WordPress admin panel. Whether you're writing blog posts or running an ecommerce site, Fathom's simple yet powerful analytics ensure you stay informed and make data-driven decisions with ease.
Accurate
With Fathom, you receive accurate, real-time analytics that help you understand your audience better. Fathom only shows traffic from real human visitors, providing you with precise stats on sessions, visitor demographics, conversion rates and more. The built-in analytics tools offer detailed reports, allowing you to optimize your site content and improve user engagement.
From tracking popular posts to monitoring custom events like newsletter signups or checkouts, Fathom delivers the insights you need to enhance your WordPress site’s performance and drive growth.
Privacy-first
Fathom is designed with a strong emphasis on privacy, ensuring compliance with regulations like GDPR, CCPA, e-Privacy, and PECR. Our cookieless tracking method respects user privacy, eliminating the need for intrusive cookie banners and enhancing the overall user experience.
This privacy-first approach not only builds trust with your visitors but also protects your business from potential legal issues. With Fathom, you can confidently collect analytics without compromising on privacy or performance of your WordPress website.
Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
CEO of Buffer
I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
Charli Marie
Creative director of ConvertKit
I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.
Ruben Gamez
Founder Signwell & Bidsketch
After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
Caleb Porzio
Creator of Alpine.js
They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
Jessica Joyce
SEO Expert
Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.
Nathalie Lussier
Founder of AccessAlly.com
WordPress analytics without compromise
Customizable event tracking
Easily track custom events to gain detailed user behaviour insights and improve conversion goals on your WordPress site.
Automated email reports
Send email reports on traffic sources, user behaviour, and conversion rates so that you can keep track of your metrics without logging in.
Fast, lightweight performance
Fathom's lightweight tracking script ensures your WordPress site remains fast and responsive, even during high traffic periods.
Friendly support
Benefit from our responsive support team, ready to assist you with any questions or issues you may encounter.
UTM tracking
Monitor the performance of your email marketing campaigns and Google Ads with UTM tracking.
Keep your data forever
Enjoy lifetime access to your analytics data, allowing for long-term analysis and trend identification without any restrictions.
Ready for any traffic spikes
Fathom can handle any traffic spikes, ensuring accurate data collection without performance issues.
Perfect for agencies
Work with your team or share insights with clients by creating password-protected or public dashboards.
Integrate with the tools and tech stack you already use
Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.
Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.
Trusted on 100,000+ websites and counting
Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private Google Analytics alternative that takes a few minutes to set up and use.
Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
Evan You
Creator of Vue.js
Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
Jon Henshaw
Founder of Coywolf
Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.
Justin Jackson
Cofounder of Transistor
I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.
Marshall Shorts
Founder of Artfluential
Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
Derrick Reimer
Founder of SavvyCal
I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.
Ben Orenstein
Cofounder of Tuple
Getting started is simple and easy
Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.
Sign up for an account
Start with a 30-day free trial. Then pricing starts at $15/month.
Add our script
It’s a single line of code that works with every site, web app and CMS.
See your stats
Your dashboard will start showing you real-time data.
to ensure you want to start paying for our software.
Frequently asked questions
How easy can I integrate Fathom with a WordPress website?
Initial installation is quick and easy - just install the Fathom Analytics WordPress plugin and add tracking ID. Our plugin automates the addition of the tracking code to your site, eliminating the need for manual code edits. After installation, you can manage Fathom and view analytics data directly from the WordPress admin dashboard, making it all quick and user-friendly. This ensures you get accurate website views and detailed insights without any hassle. The plugin is designed to work smoothly with all the themes and custom templates, providing you with a comprehensive analytics solution.
What are the benefits of using Fathom Analytics over Google Analytics for WordPress?
Fathom Analytics offers several advantages over Google Analytics, especially for WordPress users. It provides a simpler and more intuitive interface compared to the more complex Google Analytics. Fathom is fully GDPR compliant, ensuring user privacy without needing consent banners, unlike Google Analytics, which often requires such measures. Additionally, Fathom's lightweight script ensures that your site speed remains unaffected, avoiding the slowdowns that can occur with Google Analytics. With fewer features and a focus on the most important metrics, Fathom offers a less overwhelming experience, making it a powerful tool for website owners who need straightforward and effective analytics.
Does Fathom Analytics slow down my WP site?
No, Fathom Analytics is designed to be lightweight and fast. Its tracking script is minimal and optimized to ensure it does not slow down your WordPress site. This ensures a better experience for visitors and avoids the performance issues sometimes associated with heavier analytics tools like Google Analytics. Fathom's efficient design helps maintain your site's speed, contributing to overall user satisfaction and improved engagement metrics, such as average session durations and bounce rates.
Is Fathom Analytics GDPR compliant?
Yes, Fathom Analytics is fully GDPR compliant. Unlike Google Analytics, which often requires user consent banners, Fathom Analytics respects user privacy by not collecting personal data or using cookies. This compliance is crucial for websites operating within the EU or targeting European users. Additionally, Fathom adheres to other privacy regulations, such as CCPA in California and PECR in the UK, ensuring comprehensive protection of user data across various jurisdictions. By focusing on privacy, Fathom provides a transparent and secure analytics solution that aligns with global standards.
Can Fathom Analytics track e-commerce data on my WordPress store?
Yes, Fathom Analytics can track e-commerce data on your WordPress store. It provides detailed insights into visitor behavior, including e-commerce tracking capabilities. With Fathom, you can monitor key e-commerce actions such as checkout completions, add-to-cart clicks, and other custom events, giving you a comprehensive view of your store's performance. This helps you understand sales trends, measure the effectiveness of marketing campaigns, and make data-driven decisions to enhance your store's performance.
Can I use Fathom Analytics alongside other analytics tools?
Yes, you can use Fathom Analytics alongside other analytics tools such as Google Analytics, Jetpack Stats, or WP Statistics. This allows you to benefit from the detailed insights and privacy compliance of Fathom while still accessing features specific to other tools. Once you are ready to completely switch to Fathom, you can preserve your Google Analytics data by importing it all to Fathom with our Google Analytics importer. This ensures that your historical data remains intact and accessible for ongoing analysis and reporting.
Is Fathom Analytics free to use?
No, Fathom Analytics is not free. We believe that if you aren't paying for the product, you are the product. Unlike Google Analytics, which is free but collects and monetizes user data, Fathom operates on a subscription-based model. By charging a fair price for our service, we can focus on providing a privacy-focused, transparent, and reliable analytics solution without the need to sell or exploit user data. Our pricing plans are designed to accommodate websites of various sizes and traffic levels, and we offer a 30-day free trial so you can experience the benefits of our cookieless solution firsthand. This approach ensures that you receive a high-quality, ethical analytics tool that prioritizes your privacy and data security.
Can I export my website traffic data from Fathom for further analysis or reporting?
Yes, Fathom Analytics allows you to export your website traffic data for further analysis or reporting. You can download CSV files directly from the Fathom dashboard, enabling you to create custom reports or integrate the data with other tools. This flexibility allows you to manipulate and analyze your data in various ways, providing deeper insights and facilitating more comprehensive reporting.
Better WordPress analytics: Choose Fathom
Fathom provides you with simple yet powerful WordPress analytics for your website. Enjoy real-time analytics, easy Webflow integration, and lifetime data access.
Start a 30-day, unlimited free trial to see how simple analytics can be.
Check out our full-featured, live demo to see how our software works.